Media

American Football
Business

The NFL Players Association (NFLPA), the organisation that represents athletes in the NFL American football league, has signed a first-of-its-kind partnership with human performance company Whoop.
Football
Business

Dermot Ledwith looks at El Clásico in Spain and asks is it the biggest sporting fixture in the world today.
Baseball
Business

The Major League Baseball Players Association (MLBPA) has launched a new social media platform, with more than 1,000 members having signed up in an effort to enhance their connection with the sport’s fans.
Golf
Business

The Infront Sports & Media agency has entered into a partnership with the Italian Golf Federation.
Football
Media

Fan TV channels are beginning to generate big numbers - and advertisers and sports properties are starting to take notice. Richard Clarke reports.
Multi-sport
Media

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Media

The new Formula One season is only one race old, but there is already evidence that the championship’s new owners are overseeing significant changes in the sport’s social media output, according to Richard Clarke.
Football
Media

Following major recent developments at Bayern Munich and Manchester United, Frank Dunne explores the evolving landscape of football club channels.
Basketball
Media

Is it ever okay for teams to troll their rivals on social media? Richard Clarke reports.

Boxing
Business

The World Boxing Super Series, a new annual elimination tournament featuring some of the sport’s top fighters and a $50m (€47m) prize fund, will launch in September.
Football
Media

The 2016-17 season has been a watershed for the broadcast product of Spanish football’s top-tier – not only in how the rights are sold and revenues distributed, but how it is presented on TV across the world. Broadcasters and fans at home – and on the move – are benefitting from LaLiga’s innovative and ambitious new broadcast presentation.
Media

The 2017 GSMA Mobile World Congress (MWC) took place in Barcelona last week. MWC is the world's biggest mobile industry conference, and the place to look for sports executives wondering what's coming down the track in mobile and connected technology. Journalist Adrian Pennington was there, and picked out the key developments the sports industry should be looking out for.
Media

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …
Football
Media

Frank Dunne investigates how Lagardère’s bold investment in Africa is starting to reap rewards.
Multi-sport
Media

SportBusiness International reflects on the first six months of the Olympic Channel and explores what the future could hold for the International Olympic Committee initiative.
Table Tennis
Business

Rob Ridley explores the International Table Tennis Federation’s decision to part company with the TMS International agency and bring its rights in-house.
Business

Newly-formed US management and marketing agency Rubicon Talent has announced its launch by entering into a strategic partnership with tech, health and sports focused venture capital firm, SeventySix Capital.
Media

Ben Cronin looks at whether the impending emergence of Artificial Intelligence should empower or worry the world of sport.