A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
Kevin Roberts | What can the 2016 Olympic Games do for divided nations?
Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Olympic Channel TV has Canadian launch on CBC Gem
CBC Gem, the OTT platform of Canadian public service broadcaster CBC, has signed a carriage with the International Olympic Committee to carry the body’s Olympic Channel TV.
Globo ‘to renegotiate ad deals worth $114m’ after Tokyo 2020 postponement
Brazilian commercial broadcaster Globo is facing up to the prospect of having to renegotiate advertising deals worth a reported R$580m (€103.6m/$113.7
Live events drive Olympic Channel viewership at Lausanne 2020
Live events accounted for 71 per cent of all video views during the Olympic Channel’s coverage of the recent Winter Youth Olympic Games in the Swiss city of Lausanne, with viewers' average watch time i…
NBC Olympics enters into NowThis content partnership
The NBC Olympics division of US media company NBCUniversal will partner with mobile-first video news outlet NowThis to produce content focused on United States Olympic and Paralympic athletes in the lead-up …
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher