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For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Olympic broadcasting | Discovery well on road to commercialising the Games
With exactly one year to go until the start of the Pyeongchang winter Olympics, Robin Jellis found out how Discovery Communications is commercialising its groundbreaking rights deal for the Games.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
NBC Olympics renews Snapchat deal for Tokyo 2020
The NBC Olympics division of US media company NBCUniversal has extended its partnership with social media platform Snapchat to cover the 2020 Summer Games in Tokyo
Discovery and DR divide up Denmark’s Tokyo 2020 sports coverage
Danish public-service broadcaster DR and Discovery Networks Denmark have divided up the split of their exclusive television coverage for next year’s summer Olympic Games in Tokyo, with the former having m…
Seven and Optus team up to offer Tokyo 2020 in 4K
Australian free-to-air commercial broadcaster Seven will team up with telco Optus to develop a channel to provide 4K ultra-high-definition coverage of next summer’s Olympic Games in Tokyo.
Spanish Olympic Committee supports €60m funding for TVE Olympics coverage
The Spanish Olympic Committee (COE) has backed calls for the country’s government to fund public broadcaster TVE’s bid for the 2020 Tokyo Olympics rights.
World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.