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IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense…
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow…
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines…
Crystal Palace aims to become sponsors’ “club of choice in London”
South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years…
Olympic broadcasting | Discovery well on road to commercialising the Games
With exactly one year to go until the start of the Pyeongchang winter Olympics, Robin Jellis found out how Discovery Communications is commercialising its groundbreaking rights deal for the Games.
The Big Debate | Has the credibility of the Olympic Games been impacted by the handling of the Russian doping scandal?
In May, International Olympic Committee president Thomas Bach was unequivocal in his stance on doping. “Protecting the clean athletes is a top priority of the IOC,” he said. “Protecting the clean athletes means on the other hand zero tolerance against doping cheats and their entourage.” Two months later Bach, and the IOC, were faced with a headache that he and the Olympic Movement could certainly have done without.
Indian sports broadcasters facing up to potential revenue blow
Indian sports broadcasters could suffer a substantial loss on their subscription revenues if the government pushes through reforms to laws governing the broadcast of events deemed to be of national importance
Hill+Knowlton to spread global message for PyeongChang 2018
Global public relations firm Hill+Knowlton Strategies (H+K) has been awarded an 18-month international communications contract for the 2018 winter Olympic and Paralympic Games in PyeongChang, South Korea.
Toyota to support Olympic Channel
Automotive manufacturer Toyota has signed up as a founding partner of the Olympic Channel.
Commercial partners to engage with Olympic bidders under new IOC move
The International Olympic Committee has revealed its latest enhancement to the bidding process for the Olympics, with candidate cities for the 2024 Games set to be afforded the opportunity to liaise with the IOC’s TOP Partners and rights-holding broadcasters.
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
Why data is at the heart of OTT engagement
...in association with Sportradar
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.