A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Olympic broadcasting | Discovery well on road to commercialising the Games
With exactly one year to go until the start of the Pyeongchang winter Olympics, Robin Jellis found out how Discovery Communications is commercialising its groundbreaking rights deal for the Games.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Re-elected Bach: Olympic Channel broke even in 2020
The International Olympic Committee’s Olympic Channel broke even in 2020, according to Thomas Bach, who was today (Wednesday) re-elected as IOC president.
Bach dismisses Tokyo ‘speculation’ as IOC prepares to publish ‘playbooks’
International Olympic Committee president Thomas Bach has dismissed "speculation" about cancellation of the Tokyo Olympics and said his organisation would in early February publish its plans to counter…
Migu to show Olympics and World Cup under CCTV content tie-up
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
Olympics find familiar Danish home as DR and TV2 strike deal with Discovery
Danish government-owned broadcaster TV2 and public-service broadcaster DR have agreed sub-licensing deals with media company Discovery for rights to the 2022 winter Olympics in Beijing and the 2024 summer…
Veloce looks towards further expansion with latest pre-IPO funding round
Rupert Svendsen-Cook, chief executive of motorsport technology group Veloce, tells SportBusiness about the company's plans to launch an IPO and how the events of 2020 have fast-tracked some of its ambitions.
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.