“People have to perceive the value of the Olympics beyond just the Games” | Australian Olympic Committee’s Matt Carroll
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
In May, International Olympic Committee president Thomas Bach was unequivocal in his stance on doping. “Protecting the clean athletes is a top priority of the IOC,” he said. “Protecting the clean athletes means on the other hand zero tolerance against doping cheats and their entourage.” Two months later Bach, and the IOC, were faced with a headache that he and the Olympic Movement could certainly have done without.
IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.