HomeNewsBusinessAmerican FootballNorth America

NFLPA claims first with Whoop partnership

The NFL Players Association (NFLPA), the organisation that represents athletes in the NFL American football league, has signed a first-of-its-kind partnership with human performance company Whoop.

Whoop will serve as the officially licensed recovery wearable of the NFLPA and distribute its Whoop Strap 2.0 product to all players in the NFL to allow them to monitor their strain, recovery and sleep.

Worn on the wrist, forearm or upper arm, the WHOOP Strap 2.0 has five sensors that measure data 100 times per second. The device automatically transmits data to the WHOOP mobile and online applications for further analysis and actionable recommendations.

The NFLPA will work with Whoop to analyse data and generate reports to improve player safety and maximise performance.

NFL athletes will own and control their individual data collected with the device and benefit from a ‘Team Dashboard’, which, developed by Whoop, has 27 levels of privacy to ensure sharing data is secure and comfortable for all parties.

Players will also have the opportunity to design custom licensed bands for the Whoop Strap for personal use and commercial sale. In addition, NFL players can commercialise their Whoop data through the NFLPA’s group licensing program.

Ahmad Nassar, president of NFL Players Inc., said: “Every day, NFL players produce data that can translate into physiological and financial opportunities. We see partnering with WHOOP as the first step in harnessing this exciting technology.”

Whoop becomes the first NFLPA partner to be secured through the OneTeam Collective, the newly-formed accelerator programme that has been designed to give “innovative companies” the opportunity to leverage its exclusive group player rights.

Will Ahmed, founder and chief executive of Whoop, added: “Our mission at Whoop is to empower athletes. This partnership with the NFLPA is truly the first of its kind in that athletes will finally become both healthier and wealthier by collecting, controlling, and ultimately having the ability to sell their own health and performance data.

“We applaud the NFLPA’s vision and share its commitment to work with athletes to better monitor their recovery and enable longer careers.”