Fan TV channels are beginning to generate big numbers - and advertisers and sports properties are starting to take notice. Richard Clarke reports.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Everton FC | Gathering fan data in the age of GDPR
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
‘People’s Club’ philosophy guides Everton’s fan engagement strategy
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
Serie A details specifics of ‘territorial’ Mena rights tender
Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
M6 and TF1 offer stop-gap exposure solution to Ligue 1
Nicolas de Tavernost, chairman of M6, has written to France’s Professional Football League (LFP) proposing the French free-to-air commercial broadcaster as a short-term solution to the top-tier Ligue 1…
LFP to re-tender Mediapro’s French league rights ‘next week’
The French Professional Football League’s (LFP) board of directors has agreed to re-tender its broadcast rights for the 2020-24 cycle next week but has limited the auction to those rights returned by M…
Serie A opts for private negotiations with international rights bidders
Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.