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1950-2014: A history of sponsorship at the Fifa World Cup
When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Madrid mayor proposes Wanda Metropolitano as long-term Copa del Rey final host
José Luis Martínez-Almeida, the mayor of Madrid, has submitted a bid to the Spanish Football Federation (RFEF) for the Wanda Metropolitano to host the Copa del Rey final for the next four years.
AFCON returns to winter date for 2021 edition
The Cameroon Football Federation (Fecafoot) has confirmed today (Wednesday) that next year’s Africa Cup of Nations will take place in January and February, and not in the summer as originally planned.
Shanghai ‘to host’ 2021 Fifa Club World Cup final
Shanghai will host the opening ceremony and final of the 2021 Fifa Club World Cup, and Beijing will host the opening ceremony and final of the 2023 AFC Asian Cup, according to Chinese media reports
MLS unveils 25th season activation plans
Major League Soccer has unveiled plans to celebrate its 25th season in 2020, including unique experiences, marquee events, new content and innovative programming.
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.