Media
Events

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

Motorsport
Events

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Business

Sports digital publisher and fan engagement specialist Snack Media has revealed details of a new joint venture it said will focus on acquiring, engaging and monetising fan bases around the world.

American Football
Media

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

College Sports
Events

The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?

Boxing
Events

With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.
Business

The Lagardère Sports agency has today (Tuesday) launched a new office in the Chinese city of Shanghai.

Multi-sport
Events

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
Media

As Amazon, Apple, Google and Facebook increasingly target media content, legacy pay-TV players face their biggest ever challenge. Frank Dunne looks at a frenzied 10 days which encapsulated both the scale of the threat and the way traditional media companies are responding.
Business

The Commonwealth Games Federation (CGF) is set to switch to a multi-Games model of marketing its sponsorship and broadcast rights, as part of major changes made under its CGF Partnerships venture.

Tennis
Business

The Association of Tennis Professionals (ATP) has claimed a new benchmark for athlete engagement in sport with the launch of a new ‘PlayerZone’ app and website.

Football
Media

Player transfers highlight the capricious nature of the global football fan in the social media era, says Richard Clarke.

Multi-sport
Events

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

Multi-sport
Events

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

Multi-sport
Events

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

Multi-sport
Media

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Business

Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.
Media

SportBusiness International speaks to Simon Denyer, founder and chief executive of Perform Group, about the philosophy of the company as it celebrates its 10th anniversary.