In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC and Tokyo 2020 expect streamlining measures to save $280m
The International Olympic Committee and the Tokyo 2020 Organising Committee have announced that the streamlining measures outlined for next year’s Games are set to contribute to a saving of ¥30bn (€240m/$280m).
Olympic Channel TV has Canadian launch on CBC Gem
CBC Gem, the OTT platform of Canadian public service broadcaster CBC, has signed a carriage with the International Olympic Committee to carry the body’s Olympic Channel TV.
Round-Up: Tokyo governor’s Olympic worry, Sydney wants Fury fight, Saudi to sponsor virtual Le Mans, and more
The governor of Tokyo has questioned whether the Olympic Games can go ahead next year without an international deal on travel and quarantine
Tokyo 2020 VP says Olympics decision must wait to spring 2021
Toshiaki Endo, a vice-president of the Tokyo Olympics organising committee, has said it is still too early to discuss whether to go ahead with the postponed games
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.