To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Opinion | Social Media can bridge gap to Premier League
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
Opinion | Is this the Premier League’s ‘Ratner’ moment?
Kevin Roberts considers the impact of the disruptive Chinese Super League's mega-millions on football's established superpowers.
Amazon makes first major football play in Germany with Champions League package
Online retail giant Amazon has picked up a package of exclusive Uefa Champions League rights in Germany for the new 2021-22 to 2023-24 cycle
Canal Plus to land beIN’s Ligue 1 rights in exclusive distribution deal
Canal Plus and beIN Sports, the French pay-TV broadcasters, have unveiled the details of a proposed exclusive distribution and sublicensing agreement, including the on-sale of French Ligue 1 broadcast…
DFL’s Seifert: Three pay-TV Bundesliga broadcasters would be excessive
Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …
Bids invited for Uefa club competitions official match ball rights
Uefa has invited tenders in the sports category, including the official match ball, for its men’s club competitions for the 2021-24 commercial cycle.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.