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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Seven and Optus team up to offer Tokyo 2020 in 4K
Australian free-to-air commercial broadcaster Seven will team up with telco Optus to develop a channel to provide 4K ultra-high-definition coverage of next summer’s Olympic Games in Tokyo.
Tahiti the frontrunner to stage surfing at Paris 2024
The organising committee for the 2024 Paris Olympic Games is considering staging the event’s surfing competitions on the Pacific island of Tahiti.
Swiss sportswear brand Odlo is latest Lausanne 2020 sponsor
Functional sportswear brand Odlo has agreed a deal sponsor support next year’s winter Youth Olympic Games in Lausanne.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.