China tends to lag a year to 18 months behind Western social media trends. There are, for example, several competing Instagram-style networks, none of which has gained dominance. One to watch is Nice, a photo- sharing platform with Instagram-like features, which at the moment is untested by Western sports brands.
The city of Las Vegas, Nevada, will look to host multiple NCAA championship events, including women's basketball, after the governing body for college sports started accepting bids on nearly two dozen…
The National Collegiate Athletic Association (NCAA) has opened up to allow US states that legalise sports gambling to host its championship events, but has maintained it will continue to restrict sponsorship and advertising from companies involved in the sector in the wake of this week’s landmark court ruling.
The National Collegiate Athletic Association (NCAA) has today (Monday) joined forces with sports data and technology services company Genius Sports in an effort to “modernise” the digital collection and distribution of intercollegiate sports data.
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.