HomeEventsMotorsportGlobal
Premium

Sean Bratches: ‘If we can serve the fan, all the manifestations of our business will benefit’

MEXICO CITY, MEXICO - OCTOBER 27: Sean Bratches, Managing Director (Commercial Operations) of the Formula One Group looks on in the Paddock during practice for the Formula One Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 27, 2017 in Mexico City, Mexico. (Photo by Mark Thompson/Getty Images)

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium