Media
Opinion | The fight for crossover appeal
While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.
Sean Bratches: ‘If we can serve the fan, all the manifestations of our business will benefit’
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Snack Media forms new venture to monetise fan bases
Sports digital publisher and fan engagement specialist Snack Media has revealed details of a new joint venture it said will focus on acquiring, engaging and monetising fan bases around the world.
Over the top | Evolution of Game Pass product gives NFL ‘optionality’
The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.
PAC 12 Networks | Masters of their own destiny
The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?
Business case study | Mayweather-McGregor sets event marketing benchmark
With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.
Lagardère Sports launches Shanghai office
The Lagardère Sports agency has today (Tuesday) launched a new office in the Chinese city of Shanghai.
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
New media | Wanna buy an ESPN, Eduardo?
Commonwealth Games set for major change in commercial strategy
The Commonwealth Games Federation (CGF) is set to switch to a multi-Games model of marketing its sponsorship and broadcast rights, as part of major changes made under its CGF Partnerships venture.
ATP claims benchmark with new player-focused platform
The Association of Tennis Professionals (ATP) has claimed a new benchmark for athlete engagement in sport with the launch of a new ‘PlayerZone’ app and website.
Opinion | Does securing a new star’s social media fanbase mean the shirts will follow?
Player transfers highlight the capricious nature of the global football fan in the social media era, says Richard Clarke.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 2: THOMAS BACH AND THE IOC
In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Fan Tracker | New global data service reveals the full picture about sports consumption
Fan Tracker: Media Consumption incorporates data from online surveys conducted late last year and earlier this year by SportBusiness Group’s research partner, SMG Insight / YouGov.
Digital first | Ten years of Perform Group
SportBusiness International speaks to Simon Denyer, founder and chief executive of Perform Group, about the philosophy of the company as it celebrates its 10th anniversary.