Marketing
Marketing

Indian conglomerate Reliance Industries has announced the rebranding of its sports and lifestyle business, following its recent buyout of IMG's stake in the joint venture between the two companies
Football
Fan Engagement

English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Events

Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
Football
Marketing

Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Events

China's national statistics bureau and General Administration of Sports announced that the 'total output' of the country's sports industry was 2.9tn yuan ($450bn) in 2019, a figure that had grown by 10
Basketball
Media

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Football
Marketing

The Asian Football Confederation has launched a new range of logos and visual identities for its major national team tournaments and its annual club competitions
Sponsorship & Marketing

Asia-Pacific sports industry insiders share their personal reflections on a tumultuous 2020, and their hopes and ambitions for the year ahead.
Multi-sport
Events

The Chinese Football Association said the number of teams participating in the Chinese Super League will increase from 16 to 18 from 2023, and the second-tier League One will expand to 20 teams, while…
Rugby Union
Marketing

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Football
Industry Moves

The German Football League (DFL) is looking to recruit a head of digital marketing and campaigns with at least a decade of experience in the sector
Football
Marketing

Canadian Premier League club York9 FC has unveiled a comprehensive brand refresh, which includes a new name, brand identity, crest, and jersey for the 2021 season
Basketball
Marketing

The National Basketball Association has unveiled its "Only Here" marketing campaign to celebrate the upcoming launch of the 2020-21 season
Marketing

Global sports betting and gaming group GVC Holdings, whose efforts include the large-scale American BetMGM partnership with MGM Resorts, has unveiled a series of strategic growth initiatives timed to coincide…
Tennis
Marketing

The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
Volleyball
Marketing

The global governing body for volleyball, FIVB, has appointed Amsterdam-based Ogilvy Social
Tennis
Marketing

The Women’s Tennis Association has unveiled a comprehensive brand refresh, which includes the first logo redesign in 10 years, as well as a new naming system for its tournaments.
Events

New ICC chairman Greg Barclay said the global cricket calendar was unsustainable and indicated he would lead a major review of it - ESPNcricinfo