The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
ATP extends long-standing Rolex agreement
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
Lavazza serves up ATP Finals sponsorship
Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025
Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
Leverage Marketing Advisors adds Wimbledon champion Bartoli to roster
Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers