ATP Tour
Features
Spotify’s collective model inspires new ATP chairman Gaudenzi
ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.
Gaudenzi: “Linear programming wasn’t a good fit for tennis”
In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…
Kermode defends his ATP achievements following council coup
The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.
Cosmote signs three-year ATP rights renewal in Greece
Greek pay-television broadcaster Cosmote has renewed its rights to a raft of ATP competitions, marking its third major rights renewal in the last month
ATP sanctions betting and fantasy sports sponsorships in key tournament categories
Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
ATP launches new global marketing campaign with Matta agency
The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.