ATP Tour
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Eurosport signs off on ATP Tour rights renewal in France
Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy
TV4 to succeed WBD as ATP Tour rights-holder in Sweden
TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.
Ruud factor entices TV2 to net ATP Tour rights in Norway
TV2, the commercial broadcaster in Norway, has finally got its hands on men's tennis ATP Tour, acquiring an extensive package of rights in a three-year deal
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
TV2 Denmark to follow Rune’s fortunes in ATP Tour renewal to 2026
TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement
ATP to ramp up tracking data with full switch to electronic line calling
The Association of Tennis Professionals (ATP) has announced that there will be Tour-wide adoption of the Electronic Line Calling Live (ELC Live) system from 2025, stating this will open up future commercialisation…
Zhuhai Championships to return ATP to China
The Association of Tennis Professionals (ATP) has set out the return of the men’s tour to China for the first time in four years, starting with the Zhuhai Championships on September 20-26.
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
ATP Tour agrees Gold Partner deal with sustainable hydration brand Waterdrop
The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
ATP signs global sponsorship with e-scooter maker Nilox
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
Ziggo serves up ATP Tour extension to 2026
Dutch pay-television operator and telco Ziggo has renewed its exclusive ATP Tour tennis rights for another three seasons
ATP Tour, Challenger Tour payouts up by $37.5m in 2023
Men's tennis' ATP Tour and the ATP Challenger Tour player compensation will rise by $37.5m (€36.2m) in 2023 to $217.9m, marking the largest single-season increase for the men's tour.