Indian conglomerate Reliance Industries has announced the rebranding of its sports and lifestyle business, following its recent buyout of IMG's stake in the joint venture between the two companies
Barcelona turns to IMG to develop licensing programme in Southeast Asia
Spanish LaLiga club Barcelona has appointed the IMG agency as its master licensee to develop a consumer products programme for fans in the Southeast Asia region
The Memento Group to distribute UFC memorabilia in IMG-brokered deal
The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
EuroLeague deal landed in France as L’Équipe secures rights
EuroLeague Basketball has struck a late agreement with L’Équipe Group, which will broadcast selected matches in France, a major market where Europe’s top-tier club competition had not managed to secur…