India
Star of India | The statistics that show the success of Pro Kabaddi
Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.
Market raider | The breathless rise of India’s Pro Kabaddi League
Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.
Selling shovels in a gold rush | Ravi Krishnan, co-founder and CEO of Stepathlon
Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
Third party report | Sporting Nation in the Making 2016
The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.
Third party report | Sporting Nation in the Making 2014
The 2014 Sporting Nation in the Making report from agency ESP properties and publisher SportzPowerGrowth analyses the growth and potential of sports sponsorship in India in 2013.
Third party report | Sporting Nation in the Making 2015
The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.
Battle of the Brands
After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.
New Boundaries
Broadcasters, event organisers and sponsors have tried and failed to crack the sporting code in India, in an attempt to reach the country’s billion-plus cricket-mad population. We hear from the insiders who have succeeded.
Asian Invasion?
The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.
Unfinished Business
With a return to India imminent following a self-imposed four-year exile, Lalit Modi, the architect of the Indian Premier League (IPL), tells Matt Cutler his plans to shake up the business of cricket once again.
Report page-turner | Global Sports Media Consumption Report 2013
This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.
