India
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Reliance tightens grip on Viacom18 after buying out Paramount stake
Indian conglomerate Reliance Industries, chaired and run by business mogul Mukesh Ambani, will buy out Paramount Global’s 13-per-cent stake in media group Viacom18 for $517m (€472m).
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
F1 swaps D2C for FanCode deal in India
Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.
Reliance, Disney Star agree $8.5bn India media mega-merger
Disney Star and Reliance Industries, majority owner of Viacom18, today announced the merger of their Indian television and streaming assets, creating an $8.5bn media behemoth.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Zee claims $8.3m refund from Disney Star over ICC deal
The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Zee seeks to withdraw from $1.4bn deal with Disney Star for ICC rights
An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Sony-Zee $10bn merger off, legal threats issued on both sides
The planned $10bn (€9.2bn) mega-Indian media merger, two years in the making, between Sony Pictures Networks and Zee Entertainment was officially scrapped today (Monday).
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Sony extends UFC rights in Indian subcontinent
The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.
Viacom18 picks up Indian rights to top FIH events until 2027
The International Hockey Federation (FIH) has struck its most significant media rights contract for the next cycle, announcing a four-year deal with Indian media group Viacom18
EXCLUSIVE: Sony retains Uefa club competitions in Indian subcontinent
Sony Pictures Networks has shored up its football portfolio with a renewal of Uefa club competition rights in the Indian subcontinent from 2024-25 to 2026-27, SportBusiness understands
Formula E vents frustration as Hyderabad cancels ePrix at late notice
Formula E could be set for another legal battle, following what it claims is a breach of contract after the planned ePrix in Hyderabad, India was cancelled
Sony-Zee merger hold-up returns ICC content to Disney Star linear channels
Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…