India

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…

Indian conglomerate Reliance Industries, chaired and run by business mogul Mukesh Ambani, will buy out Paramount Global’s 13-per-cent stake in media group Viacom18 for $517m (€472m).

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  

Disney Star and Reliance Industries, majority owner of Viacom18, today announced the merger of their Indian television and streaming assets, creating an $8.5bn media behemoth.

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.

The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…

An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).

The planned $10bn (€9.2bn) mega-Indian media merger, two years in the making, between Sony Pictures Networks and Zee Entertainment was officially scrapped today (Monday).

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.

The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.

The International Hockey Federation (FIH) has struck its most significant media rights contract for the next cycle, announcing a four-year deal with Indian media group Viacom18

Sony Pictures Networks has shored up its football portfolio with a renewal of Uefa club competition rights in the Indian subcontinent from 2024-25 to 2026-27, SportBusiness understands

Formula E could be set for another legal battle, following what it claims is a breach of contract after the planned ePrix in Hyderabad, India was cancelled

Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…