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Football
Governance

All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
Football
Events

SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
Education

AISTS is proud to launch 2 new programs in India beginning 1st March 2021. This program aims to increase sport awareness and develop Indian students to work in the local and international sport industry
Fantasy Sports
Governance

IPL driving growth in Indian fantasy sports sector Users predicted to hit 100m this year Sector continues to face legal challenges
Multi-Sport
Governance

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

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Cricket
Sponsorship & Marketing

Cricket's Indian Premier League franchise Delhi Capitals has signed a deal to make its co-owners JSW Group the team's principal sponsor
Fantasy Sports
Finance & Law

Harsh Jain, chief executive and co-founder of Dream Sports, which owns India’s largest fantasy sports platform Dream11, has stated that in future they will not turn to Chinese investors to raise funds.
Cricket
Events

Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
Cricket
Sponsorship & Marketing

Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season

Features

Multi-Sport
Media

SportBusiness reports back from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.
Football
Fan Engagement

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.
Cricket
Events

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.
Snooker
Marketing

The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.
Football
Events

After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.
Basketball
Events

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
Fan Engagement

Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.

Business

Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.
Events

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.

Olympic Games
Media

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Sponsorship & Marketing

The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.

Sponsorship & Marketing

The 2014 Sporting Nation in the Making report from agency ESP properties and publisher SportzPowerGrowth analyses the growth and potential of sports sponsorship in India in 2013.

Sponsorship & Marketing

The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.

Basketball
Sponsorship & Marketing

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

Events

Broadcasters, event organisers and sponsors have tried and failed to crack the sporting code in India, in an attempt to reach the country’s billion-plus cricket-mad population. We hear from the insiders who have succeeded.

Cricket
Events

The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.

Cricket

With a return to India imminent following a self-imposed four-year exile, Lalit Modi, the architect of the Indian Premier League (IPL), tells Matt Cutler his plans to shake up the business of cricket once again.

Media

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

With SportBusiness partnering the Business India Forum, we take a look at the enormous potential of Indian soccer.