Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Ben Cronin | Bruin partnership burnishes CVC’s appeal to sport
SportBusiness Europe editor Ben Cronin argues CVC's 2019 strategic partnership with Bruin Sports Capital points at how the private equity firm might seek to extract value from its new investments in volleyball and the Six Nations rugby tournament
United Rugby Championship taps Roc Nation to reach new audiences
The United Rugby Championship, the rebranded tournament previously known as Pro14, has signed a strategic consulting deal with sports and entertainment agency Roc Nation
ATP launches new global marketing campaign with Matta agency
The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
WTA unveils comprehensive brand refresh
The Women’s Tennis Association has unveiled a comprehensive brand refresh, which includes the first logo redesign in 10 years, as well as a new naming system for its tournaments.
Round-Up: Bayern irks Chinese fans, Kohli has biggest Asian Instagram following, India proposes BRICS Games, and more
The former US ambassador to Singapore Kirk Wagar has resigned from the board of Axington, a firm linked to Bellagraph Nova Group, the company claiming to be bidding for English football club Newcastle…
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Eventellect CCO Kate Howard on the changing dynamics of sports ticketing
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.