Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
SportBusiness International January/February 2018
In this issue we cover the following:
WINTER OLYMPICS – a commercial preview of Pyeongchang 2018
RULE 40 – how the IOC's control over athlete sponsorships is weakening
GIANN
ATP launches new global marketing campaign with Matta agency
The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
WTA unveils comprehensive brand refresh
The Women’s Tennis Association has unveiled a comprehensive brand refresh, which includes the first logo redesign in 10 years, as well as a new naming system for its tournaments.
Round-Up: Bayern irks Chinese fans, Kohli has biggest Asian Instagram following, India proposes BRICS Games, and more
The former US ambassador to Singapore Kirk Wagar has resigned from the board of Axington, a firm linked to Bellagraph Nova Group, the company claiming to be bidding for English football club Newcastle…
Lions and South Africa Rugby launch joint venture for 2021 Tour
SA Rugby and the British & Irish Lions have created a joint venture to maximise the appeal of the Lions’ Tour of South Africa in 2021.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.