Marketing

Rugby League
Governance

The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
Multiple Sports
Industry Moves

The Discovery Sports arm of media group Discovery has promoted David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands.
Olympic Games
Events

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
Multiple Sports
Fan Engagement

In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
Multiple Sports
Fan Engagement

With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
NFL
Media

Online retail giant to run ad during NFL title game touting upcoming coverage
Multiple Sports
Fan Engagement

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Basketball
Sponsorship & Marketing

Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Rugby Union
Events

Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.
Esports
Sponsorship & Marketing

The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
US College Sport
Marketing

New moniker follows on prior agency rebranding
Motorsport
Industry Moves

Ellie Norman has stepped down as head of marketing for the Formula 1 motor racing series after four and a half years in the role
Football
Industry Moves

Spain’s LaLiga has appointed Octavi Anoro to be its new international director, with responsibility for coordinating its 11 offices around the world and its international strategy.
Basketball
Events

Japanese agency Xross Sports Marketing will become the first private entity to operate a team in the International Basketball Federation’s (Fiba’s) 3x3 Women’s Series, the sport’s world governing body ha…
Triathlon
Industry Moves

The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer. Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w
Football
Marketing

The Football Association of Ireland (FAI) has appointed former World Rugby and Formula 1 executive Murray Barnett to support its marketing and communications activity on a consultancy basis
Rugby Union
Stadia

Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…
Football
Governance

Ashot Khachaturyants has secured the presidency of the Russian Premier League on a permanent basis, and has presented a strategic development plan that aims to establish the property as a competitive league…