Licensing & Merchandising
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
EA Sports parting ways with Fifa after nearly three decades
Video game publisher introduces new EA Sports FC brand
GreenPark Sports, LaLiga expand partnership to include NFTs
California-based developer to create in-game digital collectibles
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
Espanyol sets LaLiga first with Crypto Snack deal
RCD Espanyol has claimed a first for LaLiga, the top division of Spanish club football, by agreeing a sponsorship deal with iGaming token Crypto Snack that will lead to it accepting payments via cryptocurrencies
Tim Mangnall | Steer clear of launching an NFT collection if fans not engaged
Tim Mangnall, chief executive of specialist NFT advisory company Capital Block, provides seven pointers for launching a digital collectible offering
Maradona ‘Hand of God’ jersey fetches record-level sales price
Historic auction result furthers ongoing boom in sports collectibles
Sports NFT platform Sportemon Go ceases token trading
Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
AELTC engages Glorious Digital to create Wimbledon NFT series
The All England Lawn Tennis and Croquet Club, the organiser of the Wimbledon tennis grand slam, has announced that it is working with New Zealand-based NFT platform Glorious to explore a potential digital…
Digital sports fashion company Fancurve backed by industry executives
Fancurve, a blockchain-enabled digital sports fashion company, has launched with $6.25m (€5.9
OneFootball raises $300m from investors, forms blockchain JV
OneFootball, the football-focused streaming and media platform, has closed a $300m (€285m) Series D funding round led by the New York-based Liberty City Ventures and has also created a blockchain technology j…
Simone Biles and Athleta debut signature clothing line for girls
Gymnast expands ongoing relationship with Gap-owned brand
Cricket NFT platform Rario completes $120m funding round
Singapore-based non-fungible token company Rario has completed a $120m (€110.4m) funding round.
AFL strikes five-year NFT deal with Animoca Brands
The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands
Astros set sales records with City Connect Space City uniforms
Mission Control-inspired alternate design proves popular with fans
Le Coq Sportif signs as official supplier to Argentine NOC
French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games