Licensing & Merchandising
Konami adds Serie A newcomers AC Monza to portfolio
Newly-promoted Italian Serie A football club AC Monza has signed a multi-year marketing agreement with Konami Digital Entertainment, maker of the eFootball video game series
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
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Cricket South Africa teams up with Roc Nation Sports International
Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.
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Fanatics initiates broad-based program for college trading cards
Set of agreements to combine player, school licensing for digital, physical cards
Aston Villa renews Fanatics merchandising and retail deal
Premier League side Aston Villa has agreed a long-term extension to its global merchandising and retail agreement with sports merchandising specialist Fanatics
Rangers, JD Sports and Elite guilty of kit price fixing, says UK regulator
The UK’s Competition and Markets Authority has provisionally found that Scottish Premiership club Rangers, along with sportswear retailers Elite Sports and JD Sports, broke competition law by fixing t…
Sportfive brokers Saint-Étienne’s Sorare renewal
French football club AS Saint-Étienne has renewed its agreement with non-fungible token (NFT) fantasy football platform Sorare.
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
EA Sports returns late John Madden to ‘Madden NFL’ cover
Game developer to honor famed coach, broadcaster, franchise namesake
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Barcelona considers sale of LaLiga TV rights revenue, stake in licensing arm
FC Barcelona will hold an extraordinary assembly meeting on June 16, with its members to vote on whether the club should sell a minority stake in its Barça Licensing & Merchandising subsidiary, and on …
Fancurve picks Real Betis for first ‘digitally wearable’ club jersey
Fancurve, a blockchain-enabled digital sports fashion company, it to launch its first “digitally wearable” club football shirt after reaching a three-year agreement with Spanish LaLiga side Real Betis.
Manchester City to launch trading cards in China following DAKA Culture tie-up
English Premier League club Manchester City has announced a licensing deal with Shanghai-based collectibles supplier DAKA Culture that will see the parties release an exclusive range of trading cards in…
Delhi Capitals strikes NFT deal with FanCraze
Indian Premier League (IPL) franchise Delhi Capitals has announced a licensing agreement with non-fungible token (NFT) company FanCraze that will see the parties release a range of digital collectibles
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Uefa sales process begins for national team competition patches
Uefa has launched a licensing rights sales process for competition patches worn on shirts during its national team matches