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Cricket South Africa teams up with Roc Nation Sports International

(Photo by Alex Davidson/Getty Images)

Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.

Specifically, RNSI will focus on six key deliverables for CSA: brand amplification; social media strategy and execution; creative campaign activations; community initiatives; fan engagement; and bespoke support in key areas.

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