Fan Engagement
Developer of NBA Top Shot gains $305m in funding
Large group of high-profile investors reflect surging fan interest in NFTs
FIVB best performing Olympic federation on social media, says study
The International Volleyball Federation (FIVB) has been voted the best performing Olympic International Federation on social media in a study by the Redtorch digital agency
DraftKings, WWE strike deal based on free-to-play games
Agreement arrives in advance of WrestleMania 37 next month
OneFootball adds DFB, Borussia Dortmund and Tottenham as shareholders
The German Football Federation (DFB), Bundesliga club Borussia Dortmund and Premier League outfit Tottenham Hotspur have become the latest shareholders in football media platform OneFootball
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Nascar Cup Series race at Kansas named Buschy McBusch Race 400
The Nascar Cup Series race at Kansas Speedway on May 2 will be officially named the Buschy McBusch Race 400 following a vote by fans from Busch Beer
WNBA unveils new logo, uniforms, Wilson ball for landmark 25th season
The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…
Iqoniq builds esports ambitions with Gfinity deal
Esports solutions provider Gfinity has claimed one of the largest deals in its history through a commercial agreement with new fan engagement platform, Iqoniq
Formula 1 strengthens photographic distribution with official Getty relationship
Getty Images has formalised its relationship with Formula 1, becoming the Official Photographic Agency of the motorsport. Adam Crothers, head of digital media rights at F1, explains how the deal will help it to improve the sport’s photographic distribution
Padres partner with Tappit to take Petco Park cashless
Major League Baseball's San Diego Padres are partnering with mobile payment technology company Tappit to take Petco Park cashless in order to help eliminate Covid-19 risks and improve the fan experience
Horizm adds Benfica to football club portfolio
Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm
Sebastian Page | Son’s success underlines enduring value of Asian players for European football
Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Rajasthan Royals eye academy in Bangladesh
Indian Premier League team the Rajasthan Royals has plans to expand its academy footprint with a new Bangladesh facility
USA Rugby looks to boost fan engagement with Medallia
USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work
San Antonio Spurs’ AT&T Center to go fully cashless thanks to Tappit partnership
The National Basketball Association’s San Antonio Spurs are partnering with mobile payment technology company Tappit to take AT&T Center cashless in order to help eliminate Covid-19 risks and improve t…
NHL looks to engage supporters with Fan Skills at Home social media challenge
The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok
Amazon Web Services to become global technology provider for SRO Motorsports
Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser
Best of 2021 | Inside CVC’s $100m volleyball deal
Matthew Glendinning looks at the ambitions the International Volleyball Federation (FIVB) has for the future of the sport, which recently benefited from a significant investment from venture capital firm CVC Capital Partners.