Fan Engagement
NHL sees Turner Sports rights deal as key fan development tool
Bleacher Report, House of Highlights form critical elements of new rights agreement
Bucks offering Covid-19 vaccine for fans who attend Nets game on May 2
The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
Horizm converts Saracens as first rugby client
Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)
IOC steps into esports with five international federations, game publishers
The International Olympic Committee has this morning announced that it has partnered with five international sports federations, game publishers and DreamHack Sports Games to launch the first-ever, Olympic-licensed…
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
Tampa Bay Lightning transforms Amelie Arena luxury suite into Airbnb
The National Hockey League's Tampa Bay Lightning are transforming a luxury suite at Amelie Arena into a unique Airbnb to allow a group of up to six fans to spend the night at the team's facility with the…
Everton partners with Pulse Sport and Entertainment to grow club in North America
English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America
La Vuelta continues Twitch mainstream sport move, Allsvenskan launches on TikTok
Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform.
La V
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
OneFootball follows Ligue 1 rights acquisition with LFP content tie-up
OneFootball, the football-focused media platform, has signed its first editorial content deal with a professional league in a tie-up with France’s Professional Football League (LFP).
Capital Sports Media adds Turkish duo to social media portfolio, Galatasaray renews
Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.
Billie Jean King Cup embraces esports with Tennis Clash deal
The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
LaLiga steps up Twitch association with Basque derby live stream
LaLiga, the organising body of the top two divisions of Spanish club football, has claimed a first by announcing tomorrow’s (Wednesday’s) Basque derby between Real Sociedad and Athletic Bilbao will be …