Ultimate Fighting Championship (UFC)
UFC signs Snapchat content agreement
The UFC mixed martial arts series has signed a new deal with social media platform Snapchat to deliver worldwide content to fans
IMG Arena to market UFC’s first live betting data service
IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
UFC ‘launches $465m leveraged loan’
The UFC mixed martial arts promotion has reportedly launched a new leveraged loan worth $465m (€423m) on the back of its recent rights agreement with sports broadcaster ESPN.
Dana White reasserts interest in purchasing NFL team
UFC president tells industry audience that he retains keen interest in NFL ownership along with Fertitta brothers
UFC hails recognition of MMA in France
Mixed martial arts promotion the Ultimate Fighting Championship has welcomed a decision by France’s Ministry of Sports to officially recognise MMA as a sport.
UFC opens world’s largest MMA training facility in Shanghai
The Ultimate Fighting Championship (UFC), the mixed martial arts promoter, opened a 93,000-square-foot "Performance Institute" for Asian athletes in Jing'An, Shanghai on Thursday
UFC opens state-of-the-art production centre in Las Vegas
Ultimate Fighting Championship (UFC) has opened a new state-of-the-art 130,000 square-foot production facility in Las Vegas, known as "UFC Apex
UFC names Shenzhen as new host city
The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31
UFC returns to Abu Dhabi with long-term deal
The Ultimate Fighting Championship (UFC) will return to Abu Dhabi for the first time since 2014 after a five-year hosting rights deal was announced today (Monday)
Conor McGregor sponsor says retirement announcement is a “piece of entertainment”
Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…
White reveals UFC contract extension
UFC president Dana White has announced that he has signed a new seven-year deal to continue as head of the mixed martial arts promotion
UFC launches new product for MMA market
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a licensing deal to launch its first-ever product allowing fans and athletes to track the power of their punches and kicks…
UFC projects record 3m pay-per-view buys for McGregor’s return
Conor McGregor's return to UFC this weekend is projected to spur a major revival of the company's fortunes.
McGregor signs new six-fight deal with UFC
Conor McGregor has signed a new six-fight deal with the UFC.
The six fights in the deal include the 30-year-old’s match-up with Khabib Nurmagomedov at UFC 229 on October 6. U
Mariachi, masks and mixed martial arts | How a little local flavour can bring big success in combat sports
If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.
The McGregor effect: UFC 229 almost sells out within three minutes
Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…
UFC to stage first event in Beijing
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has announced that it will hold its first event in Beijing later this year