UFC president Dana White has announced that he has signed a new seven-year deal to continue as head of the mixed martial arts promotion.
White confirmed the extension in an interview with UFC’s YouTube channel.
The announcement coincides with UFC’s new seven-year deal with sports broadcaster ESPN, through which pay-per-view events will be exclusively covered on the ESPN+ OTT streaming service in the US until 2025.
“Ari Emanuel and I just signed a new seven-year deal, too,” White said. “So we’re here for seven years. ESPN is here for seven years, and the incredible things that we’re going to work on, I just can’t even tell you how pumped I am for all this stuff.”
Emanuel is the co-chief executive of William Morris Endeavor, the majority owner of UFC. White has run UFC since 2001 and remained with the promotion after it was sold to WME-IMG in 2016 for approximately $4bn (€3.5bn).
White added: “After the sale I stayed on, and we’ve been working hard for the last two-and-a-half years to take this thing to the next level. That’s why I’m here. I didn’t stay here. It’s not about money. It’s not about any of that stuff.
“I don’t care about any of that stuff. I like to win, and I like to take this thing to the next level, the next level, the next level, and it’s what we’ve always done and what we’ll continue to do.”