IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…
IMG Arena’s UFC Event Centre debuts on Rush Street betting sites
Rush Street Interactive, the US-based betting and online casino company, has incorporated the UFC Event Centre, the UFC’s first-ever live betting data product, into its offering in a tie-up with IMG A…
UFC claims first with Vegas arena deal
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
UFC launches new product for MMA market
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a licensing deal to launch its first-ever product allowing fans and athletes to track the power of their punches and kicks…
Hisense signs UFC sponsorship centered on smart TV distribution of UFC Fight Pass
Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs