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UFC launches new product for MMA market

Mixed martial arts organisation the Ultimate Fighting Championship has agreed a licensing deal to launch its first-ever product allowing fans and athletes to track the power of their punches and kicks when training.

The multi-year partnership with CSG Taiwan, brokered by the IMG agency, grants the company the rights to manufacture and distribute the UFC Force Tracker product globally.

UFC Force Tracker is a Bluetooth-enabled smart device that records an individual’s speed, power and endurance when training with a heavy or free-standing punching bag. The device connects with the Xforce Tracker mobile app for iOS and Android devices to record and store the user’s progress. The mobile app also allows users to compare training statistics with others via a global online leaderboard.

The device attaches to the bottom of a heavy bag or the top of a free-standing punching bag and is now available on Walmart.com in the United States, and various online and retail distributors in Europe and Asia.

Eric Liu, managing director of CSG Taiwan, said: “This motivational product will encourage both fitness fans and MMA athletes to train more efficiently, as users can see the impact recording for each punch and kick.”

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