Mariachi, masks and mixed martial arts | How a little local flavour can bring big success in combat sports
If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.
Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."
Asian mixed martial arts promotion One Championship has announced Singapore, Jakarta and Tokyo as the first destinations for its new esports series, along with hiring Carlos Alimurung to lead the venture