Mariachi, masks and mixed martial arts | How a little local flavour can bring big success in combat sports
If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.
Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.
The mixed martial arts series One Championship, announced its initial H1 2020 event schedule, with chief executive and chairman Chatri Sityodtong revealing plans to hold a minimum of 50 events next year
Brave Combat Federation, a mixed-martial arts promoter in the Middle East, has announced details of a four-man tournament with a prize it claims is the most valuable trophy in world sport: a belt made…
Asian mixed martial arts promotion One Championship has announced Singapore, Jakarta and Tokyo as the first destinations for its new esports series, along with hiring Carlos Alimurung to lead the venture
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.