Ultimate Fighting Championship (UFC)
UFC licensee Memento Group planning US production and distribution centre
The Memento Group (TMG), the global distributor of officially licensed UFC memorabilia, is planning to create a new production and distribution centre in the USA following its global licensing deal with…
UFC signs headwear deal with Tokyo Time
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a long-term headwear partnership with UK brand, Tokyo Time
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Setanta acquires UFC rights in 11 Central Asian and Eastern European markets
Pay-television broadcaster Setanta Sports has agreed a three-year deal for exclusive rights to the Ultimate Fighting Championship in 11 countries across Central Asia and Eastern Europe
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
UFC secures Manscaped extension
Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.
Discovery lands UFC rights in the Netherlands, Spain
Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain
UFC claims ‘historic step forward’ with Gazprom Media rights deal
Gazprom Media has agreed a long-term deal for exclusive television and digital media rights in Russia to mixed martial arts promotion the Ultimate Fighting Championship
Canal Plus strikes UFC deal for markets outside France
Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial arts’ Ultimate Fighting Championship.
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Endeavor finds accelerating momentum in its pandemic recovery
The diversified sports and entertainment company, and the parent of UFC, returns to profitability during the third quarter and sees even stronger days ahead. US Editor Eric Fisher reports.
UFC signs wide-ranging deal with Sweet Sweat
The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat
The Memento Group to distribute UFC memorabilia in IMG-brokered deal
The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia
UFC, Crypto.com to offer NFTs as part of expanded partnership
Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs).
Crypto
Ex-Liverpool CEO Moore sees future of sports broadcasting in Unity’s ‘metaverse’
Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.
Setanta pins down extension to UFC contract in Ukraine
Pay-television broadcaster Setanta Sports has extended its rights in Ukraine to the Ultimate Fighting Championship mixed martial arts promotion through to the end of 2024