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Bet365 extends UFC deal in UK and Ireland

(Photo by Christopher Lee/Getty Images)

The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365.

As part of the agreement, bet365 will be UFC’s exclusive official betting partner in the UK and Ireland. The new deal, which includes visibility in the Octagon at select UFC events, has been signed following a successful collaboration in 2021.

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