Ultimate Fighting Championship (UFC)

IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…

Mixed martial arts promotion the Ultimate Fighting Championship has welcomed a decision by France’s Ministry of Sports to officially recognise MMA as a sport.

The Ultimate Fighting Championship (UFC), the mixed martial arts promoter, opened a 93,000-square-foot "Performance Institute" for Asian athletes in Jing'An, Shanghai on Thursday

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31

The Ultimate Fighting Championship (UFC) will return to Abu Dhabi for the first time since 2014 after a five-year hosting rights deal was announced today (Monday)

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

UFC president Dana White has announced that he has signed a new seven-year deal to continue as head of the mixed martial arts promotion

Mixed martial arts organisation the Ultimate Fighting Championship has agreed a licensing deal to launch its first-ever product allowing fans and athletes to track the power of their punches and kicks…

Conor McGregor's return to UFC this weekend is projected to spur a major revival of the company's fortunes.

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.

Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Conor McGregor has signed a new six-fight deal with the UFC. The six fights in the deal include the 30-year-old’s match-up with Khabib Nurmagomedov at UFC 229 on October 6. U

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has announced that it will hold its first event in Beijing later this year

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) will stage an event in Russia for the first time this year after scheduling a ‘Fight Night’ show in Moscow.

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) will return to Calgary for the first time since 2012 after scheduling an event in the Canadian city for July 28.

The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.

Frank and Lorenzo Fertitta have fully divested from the UFC after selling the majority of their shareholdings in the mixed martial arts series to the WME-IIMG agency at a $4bn (€3.3bn) valuation last summer.

Dana White, president of the Ultimate Fighting Championship (UFC), has denied reports he will leave the mixed martial arts promotion should the WME-IMG agency proceed with plans to buy out various minority partners in the organisation.

The WME-IMG agency has received a cash infusion of approximately $1bn (€858.9m) as part of an investment led by the Canada Pension Plan Investment Board and the Government of Singapore Investment Fund (GIC).

The Ultimate Fighting Championship (UFC) mixed martial arts promotion has secured a multi-year global licensing agreement with fitness products manufacturer Dyaco International.

Spanish LaLiga football club Real Madrid has revealed that it has held talks over the possibility of staging of an Ultimate Fighting Championship (UFC) event at its Estadio Santiago Bernabeu.

The Ultimate Fighting Championship (UFC) has reportedly let a number of senior executives leave the company as the mixed martial arts series looks to make staff cuts in the wake of its recent takeover by the WME-IMG agency.

The head of mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has backed the sport to be added to the Olympic programme.

Ultimate Fighting Championship (UFC) president Dana White has said the mixed martial arts promotion’s takeover by the WME-IMG agency will take it to the “next level” after the deal was formally confirmed this (Monday) afternoon.

A group of investors led by the WME-IMG agency has struck a deal to acquire the Ultimate Fighting Championship for approximately $4bn (€3.6bn), according to Dana White, the president of the mixed martial arts series.

The Ultimate Fighting Championship (UFC) mixed martial arts organisation has today (Friday) announced that it will stage events in Croatia and the Netherlands for the first time this year.

The Ultimate Fighting Championship (UFC) has unveiled plans to stage an event in New York next year amid fresh legal action to overturn a ban on professional mixed martial arts (MMA) in the US state.

The Ultimate Fighting Championship (UFC) is targeting a record attendance for a single event after announcing a major new show in Melbourne, Australia.

The Ultimate Fighting Championship (UFC) mixed martial arts series has opted to extend its partnership with the USA Wrestling national governing body.

David Allen has stepped down as senior vice-president and general manager of the Ultimate Fighting Championship’s (UFC) Europe, Middle East and Africa (EMEA) division less than six months after being appointed to the role at the mixed martial arts series.

The Ultimate Fighting Championship (UFC) is to partner with the US Anti-Doping Agency (USADA) as part of a major drug testing programme that will be rolled out across the mixed martial arts series.

The Ultimate Fighting Championship (UFC) mixed martial arts series has reached an agreement to stage its maiden event in South Korea.

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a partnership with the International Mixed Martial Arts Federation (IMMAF) in an effort to promote the development of the sport at an amateur level.

The Ultimate Fighting Championship (UFC) has announced a new multi-million dollar anti-doping plan which it says will put it at the forefront of professional sports bodies, in the wake of a string of high-profile suspensions.