Ultimate Fighting Championship (UFC)
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
UFC heading back to Sydney with long-term deal
The Ultimate Fighting Championship (UFC) will return to Sydney for the first time since 2017 after the New South Wales Government reached a four-year, multi-event agreement with the mixed martial arts…
Endeavor unveils TKO as new merged entity for UFC, WWE
The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
Williams hires UFC’s Asencio as chief revenue officer
Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
WWE, UFC consider combined streaming offering following Endeavor takeover
A combined streaming deal for the Ultimate Fighting Championship and World Wrestling Entertainment is a possibility following Endeavor’s takeover agreement for the wrestling promotion.
Norris-Jones promoted to oversee global partnerships for UFC
The Ultimate Fighting Championship mixed martial arts promotion has announced the promotion of Grant Norris-Jones to the position of senior vice-president with oversight of global partnerships
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Logan Paul, KSI’s Prime named global sports drink of UFC
The Ultimate Fighting Championship (UFC) has entered into a multi-year, global partnership with sports drink Prime, which is co-founded by social media personalities turned fighters Logan Paul and KSI
RMC Sport remains UFC broadcast home in France
RMC Sport, the French subscription broadcaster owned by telco Altice, has agreed a multi-year extension to its rights deal for mixed martial arts promotion the Ultimate Fighting Championship (UFC)
Dana White’s Power Slap League TV debut delayed
Move made after video released of UFC president slapping his wife
LaLiga, UFC unveil expansive cross-promotional partnership
LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.
UFC signs sponsorship with star fighter Poirier
Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier
UFC expands marketing partnership with Battle Motors
Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Dana White given green light to debut slap fighting league
Ultimate Fighting Championship president Dana White has been given permission to introduce a professional slap fighting league after the Nevada Athletic Commission approved the combat sport as a licensed…
UFC to provide VR events with Meta, adds first-ever legal sponsor
The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass