Ultimate Fighting Championship (UFC)
Perth to host UFC’s first Australia event since 2019
The Ultimate Fighting Championship has announced plans to return to Australia for the first time since the beginning of the Covid-19 pandemic
UFC adds messaging app IRL to sponsorship portfolio
The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor.
The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
UFC Fight Pass launches in Brazil, Band to show free-to-air coverage
The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…
UFC signs print-on-demand merchandise deal with Amazon
The Ultimate Fighting Championship (UFC) has agreed a deal with technology company Amazon to utilise its Merch on Demand platform to offer a new selection of fan gear products
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
UFC adds OnePlus as marketing partner
The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
UFC to stage first event in France
The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
Korea’s CJ ENM finalises multi-year UFC rights deal
South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.
EXCLUSIVE: BT Sport set to seal UFC rights renewal
BT Sport is on the verge of striking a multi-year renewal to continue its coverage of the Ultimate Fighting Championship in the UK and Ireland, warding off interest from DAZN and Sky, SportBusiness understands
UFC to hold first-ever numbered event in Southeast Asia at Singapore Indoor Stadium
The Ultimate Fighting Championship will hold its first ever numbered event in Singapore later this year.
UFC 275 will be staged at Singapore Indoor Stadium on June 12
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
UFC aligns with Skillz for new mobile games
Mobile games platform Skillz has secured a multiyear partnership with the Ultimate Fighting Championship to create UFC-branded competitive mobile games