Sports content plays a key role in network's accelerating ad sales

US media group NBCUniversal has announced it plans to close its dedicated Olympic Channel on September 30

Quarterly results show sharp increases in overall revenue, advertising sales, Peacock subscriptions

Comcast-owned entity repositions its leadership team for upcoming Games

League extending its presence further on direct-to-consumer streaming platforms

Wide range of difficult factors contribute to significant viewership decline

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…

NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…

US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.

Content spend for NBCUniversal streaming outlet to double in 2022

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics

NBCUniversal is bolstering is 2022 Beijing Winter Olympics efforts by placing all its coverage from the Games on the premium tier of streaming service Peacock

NBC Sports has retained the United States media rights to the Premier League amid fierce competition in a record-setting deal which covers the 2022-23 season through 2027-28

NBCUniversal has announced that NBC Sports will shift a significant amount of premium sports content to cable channel USA Network from January 1, 2022, amid the imminent shutdown of NBC Sports Network

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bo Han, Buzzer founder and chief executive. Eric and Chris also discuss issues surrounding Major League Baseball’s World Series, the merger of esports organization FaZe Clan with a special purpose acquisition company, potentially mounting issues for Peacock, growing scrutiny surround National Football League commissioner Roger Goodell, and Greg Norman’s developing effort to create a new golf series.

Streaming service also sees its adjusted financial loss more than double

Network reaches record pricing for recent sales of inventory