Fifa

Football
Finance & Law

European Super League Company (ESLC), the body formed to launch a breakaway club football competition, has today (Thursday) suffered a substantial blow to its plans through a European Court of Justice…
Football
Sponsorship & Marketing

Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.
Football
Attendance

The number of visitors to Qatar for the Fifa World Cup is set to fall short of the organisers' initial expectations, according to a report by Reuters. While Qatar had predicted 1
Football
Media

Chinese state broadcaster CCTV appears to have cut some images of fans not wearing masks from its television coverage of the Fifa World Cup, according to various reports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Josh Rawitch, president of the National Baseball Hall of Fame. Fisher and Russo also discuss Glazer family’s move to consider selling Premier League giants Manchester United, initial business results from the start of the 2022 men’s Fifa World Cup, Bob Iger’s return to lead the Walt Disney Co. and the impact on ESPN, revived dealmaking in youth sports, and Major League Baseball’s offseason free agency period.
Football
Sponsorship & Marketing

Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…
Football
Media

Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
Football
Media

Fifa has warned broadcasters in Thailand that their 2022 World Cup rights are at risk over problems with signals leaking into neighbouring territories
Football
Media

Brazilian media group Globo has finalised the details of its 2026 Fifa World Cup rights package as part of its renegotiations with football’s world governing body over its deal for this year’s tournament in …
Football
Media

An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Football
Media

An average audience of 12.5 million people tuned into French free-to-air broadcaster TF1’s coverage of the 2022 Fifa World Cup match between France and Australia.
Football
Media

An average audience of 5
Football
Sponsorship & Marketing

Sports betting firm Betano has become Fifa's first gambling sponsor with a last-minute deal announced after the 2022 World Cup kicked off in Qatar
Football
Media

The opening match of the 2022 Fifa World Cup drew larger television audiences in France, Spain and the United Kingdom than for the first game of the 2018 World Cup but viewing figures were much lower in…
Football
Finance & Law

Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Football
Media

Fifa has agreed what it claims is a landmark deal for its Fifa+ streaming service to provide the entire 2022 World Cup for free in Brazil, while content agreements have also been signed with the Disney…
Football
Media

Television coverage of this year's Fifa World Cup will be carried by 17 free-to-air broadcasters in Thailand
Football
Sponsorship & Marketing

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters