All England Lawn Tennis Club (AELTC)
NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
Kyrgios serves up sizeable late-night Wimbledon ratings on Nine
More than 750,000 television viewers in Australia stayed up late to watch the country’s controversial tennis star Nick Kyrgios contest his first grand slam final at Wimbledon in the early hours of Monday m…
Sky signs off on Wimbledon rights extension in German-speaking countries
Pay-television broadcaster Sky has renewed its rights to the Wimbledon tennis grand slam in Germany, Austria and Switzerland under a multi-year deal, its second in Europe announced in the last two weeks
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Sky Italia nets four-year Wimbledon rights renewal
Pay-television broadcaster Sky Italia has renewed its rights to the Wimbledon tennis grand slam from 2023 to 2026
Sport 24 announces Wimbledon renewal on first day of 2022 event
Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has announced a three-year Wimbledon rights renewal to coincide with the start of this year’s grass court Grand Slam e…
Robinsons and AELTC end 86-year Wimbledon association by mutual consent
Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
LTA again cites Covid impact after posting £2.6m loss
The Lawn Tennis Association, the national governing body for tennis in Great Britain, has again cited the impact of the Covid-19 pandemic after posting an operating loss for the second consecutive year
ATP and WTA strip ranking points from Wimbledon
The All England Lawn Tennis and Croquet Club (AELTC) has said it is considering its options after the Association of Tennis Professionals and Women’s Tennis Association moved to withdraw ranking points f…
AELTC reports £33.3m net profit after partial return of fans in 2021
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has reported a net profit of £33.3m ($41.
AELTC engages Glorious Digital to create Wimbledon NFT series
The All England Lawn Tennis and Croquet Club, the organiser of the Wimbledon tennis grand slam, has announced that it is working with New Zealand-based NFT platform Glorious to explore a potential digital…
ATP and WTA hit out at Wimbledon’s ban on Russian, Belarusian players
The Association of Tennis Professionals and Women’s Tennis Association have condemned the All England Club’s (AELTC’s) decision to ban Russian and Belarusian players from this year’s Wimbledon Champio…
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
Raducanu signs with Vodafone as grassroots tennis ambassador
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships.
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Vodafone added to Wimbledon official supplier roster
Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider