All England Lawn Tennis Club (AELTC)
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The All England Lawn Tennis Club (AELTC) has unveiled a 7.6 per cent increase in prize money for this year’s edition of Wimbledon, along with a new sustainability drive for the grand slam tournament.
The All England Lawn Tennis Club (AELTC) has appointed Keith Prowse as the exclusive official hospitality provider for the Wimbledon grand slam tournament.
The All England Lawn and Tennis Club (AELTC), organising body of Wimbledon, has secured a £175m (€195.8m/$228m) loan facility for the second phase of the redevelopment project at the grounds of the UK’s grand slam tennis tournament.
IT software company IBM has outlined a series of artificial intelligence (AI) initiatives that will be introduced through its partnership with the All England Club for this year’s Wimbledon Championships.
The All England Club, organiser of the Wimbledon Championships, has revealed that total prize money for this year’s tournament will increase to £28.1m (€36.3m/$41m), in a move that continues an ongoing upward financial trend across the four grand slam tennis events.
A team of Interpublic agencies, led by McCann London and comprising Octagon and UM, has been appointed to grow the brand of the Wimbledon tennis grand slam in key markets worldwide.
The All England Club, organiser of the Wimbledon Championships, has defended its decision to increase prize money for this year’s event to a total of £26.75m (€37.4m/$41m), the highest of the four grand slam tennis tournaments.
The All England Lawn Tennis Club (AELTC) has announced that the overall prize fund for this year’s Wimbledon Championships will total £25m (€30.4m/$42m), an increase of £2.4m on the previous year’s grand slam tournament.