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Robinsons and AELTC end 86-year Wimbledon association by mutual consent

Robinsons branding on the umpires chair at the 2019 championships. (Photo by Laurence Griffiths/Getty Images).

Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport.

SportBusiness understands the Britvic-owned soft drink and the All England Lawn Tennis and Croquet Club, organiser of the championships, ended the squash brand’s deal as the Official Still Soft Drink of the tournament by mutual consent after the staging of last year’s event.

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