Wimbledon
Features
Brexit and Bribery Act cause Wimbledon to revamp its hospitality
The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.
Creative treatment | Digital executives choose their best-performing videos
As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses
The Business of Wimbledon: Brand and Media
Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Sponsorship
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors
Eurosport adds new Wimbledon rights as Bolton becomes AELTC’s first female CEO
Discovery-owned international sports broadcaster Eurosport has secured rights to Wimbledon in the Czech Republic and Slovakia for the first time as part of a new deal encompassing 11 European markets
Saran expands Wimbledon rights deal to 13 territories
Saran Media, the Turkish media-rights agency, has extended its contract for the rights to tennis Grand Slam tournament Wimbledon for a further two years in a deal covering 13 territories
AELTC commences search for new CEO
The All England Lawn Tennis & Croquet Club (AELTC) has today (Tuesday) announced that Richard Lewis will step down as chief executive following next year’s edition of the Wimbledon Championships.
Wimbledon unveils £70m roof on No. 1 Court
In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday