Wimbledon
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Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
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NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
Kyrgios serves up sizeable late-night Wimbledon ratings on Nine
More than 750,000 television viewers in Australia stayed up late to watch the country’s controversial tennis star Nick Kyrgios contest his first grand slam final at Wimbledon in the early hours of Monday m…
BBC nets record Wimbledon online traffic, peak of 7.5m viewers for men’s final
The BBC’s coverage of this year’s Wimbledon set a new record for online viewing figures, with the UK public-service broadcaster stating that the tennis grand slam was streamed 53.8 m
Sky signs off on Wimbledon rights extension in German-speaking countries
Pay-television broadcaster Sky has renewed its rights to the Wimbledon tennis grand slam in Germany, Austria and Switzerland under a multi-year deal, its second in Europe announced in the last two weeks
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
Lavazza renews Wimbledon deal until 2025
Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Sky Italia nets four-year Wimbledon rights renewal
Pay-television broadcaster Sky Italia has renewed its rights to the Wimbledon tennis grand slam from 2023 to 2026
Sport 24 announces Wimbledon renewal on first day of 2022 event
Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has announced a three-year Wimbledon rights renewal to coincide with the start of this year’s grass court Grand Slam e…
Robinsons and AELTC end 86-year Wimbledon association by mutual consent
Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
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IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal
LTA again cites Covid impact after posting £2.6m loss
The Lawn Tennis Association, the national governing body for tennis in Great Britain, has again cited the impact of the Covid-19 pandemic after posting an operating loss for the second consecutive year
ATP and WTA strip ranking points from Wimbledon
The All England Lawn Tennis and Croquet Club (AELTC) has said it is considering its options after the Association of Tennis Professionals and Women’s Tennis Association moved to withdraw ranking points f…
AELTC reports £33.3m net profit after partial return of fans in 2021
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has reported a net profit of £33.3m ($41.