Wimbledon

Latest Features

Only a handful of the biggest sports events globally were insured for the Covid-19 interruption. Tommy Elliot of specialist events insurer Circles Group tells SportBusiness about the implications for sports properties, and for his own industry.

The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.

As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships. The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)

The All England Lawn Tennis & Croquet Club (AELTC) has announced it will allocate prize money for this year’s cancelled Wimbledon Championships having taken out an insurance policy that included pandemic c…

The 30-year relationship between Wimbledon and tech company IBM will become even closer under a new deal announced this month

Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract

Features

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors