Wimbledon
Features
Failure to insure against pandemic will catch out many Asia-Pac sports properties
Only a handful of the biggest sports events globally were insured for the Covid-19 interruption. Tommy Elliot of specialist events insurer Circles Group tells SportBusiness about the implications for sports properties, and for his own industry.
Brexit and Bribery Act cause Wimbledon to revamp its hospitality
The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.
Creative treatment | Digital executives choose their best-performing videos
As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses
The Business of Wimbledon: Brand and Media
Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
Sipsmith gin joins Wimbledon suppliers, Pimm’s stays on the roster
Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships.
The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)
Insurance policy allows Wimbledon to allocate £10m in prize money, despite cancellation
The All England Lawn Tennis & Croquet Club (AELTC) has announced it will allocate prize money for this year’s cancelled Wimbledon Championships having taken out an insurance policy that included pandemic c…
New extension of long relationship puts IBM at heart of Wimbledon’s expansion
The 30-year relationship between Wimbledon and tech company IBM will become even closer under a new deal announced this month
IBM extends Wimbledon deal, creates integrated team with AELTC
Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract
The Business of Wimbledon: Sponsorship
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors