Wimbledon
Jevans to become first female chair of AELTC
Debbie Jevans has been elected vice-chair of the All England Lawn Tennis & Croquet Club (AELTC) and will succeed Ian Hewitt as chair of the body in July following this year’s Wimbledon Championships.
Whisper appointed to produce Wimbledon world feed
UK-based sports production company Whisper has agreed a deal with the All England Lawn Tennis and Croquet Club (AELTC) to become the production partner of Wimbledon Broadcast Services (WBS) for the next…
IMG retains Wimbledon media and sponsorship rights representation
IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…
EXCLUSIVE: Barclays takes over Wimbledon umpire’s chair asset vacated by Robinsons
Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture
Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
Fundi
NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
Kyrgios serves up sizeable late-night Wimbledon ratings on Nine
More than 750,000 television viewers in Australia stayed up late to watch the country’s controversial tennis star Nick Kyrgios contest his first grand slam final at Wimbledon in the early hours of Monday m…
BBC nets record Wimbledon online traffic, peak of 7.5m viewers for men’s final
The BBC’s coverage of this year’s Wimbledon set a new record for online viewing figures, with the UK public-service broadcaster stating that the tennis grand slam was streamed 53.8 m
Sky signs off on Wimbledon rights extension in German-speaking countries
Pay-television broadcaster Sky has renewed its rights to the Wimbledon tennis grand slam in Germany, Austria and Switzerland under a multi-year deal, its second in Europe announced in the last two weeks
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
Lavazza renews Wimbledon deal until 2025
Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Sky Italia nets four-year Wimbledon rights renewal
Pay-television broadcaster Sky Italia has renewed its rights to the Wimbledon tennis grand slam from 2023 to 2026
Sport 24 announces Wimbledon renewal on first day of 2022 event
Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has announced a three-year Wimbledon rights renewal to coincide with the start of this year’s grass court Grand Slam e…
Robinsons and AELTC end 86-year Wimbledon association by mutual consent
Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.