All England Lawn Tennis Club (AELTC)

Latest Features

The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.

As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors

Saran Media, the Turkish media-rights agency, has extended its contract for the rights to tennis Grand Slam tournament Wimbledon for a further two years in a deal covering 13 territories

The All England Lawn Tennis and Croquet Club (AELTC) has detailed a series of strategic investments in the grass-court season, including a new event in Mallorca, as part of plans to improve preparations…

The All England Lawn Tennis & Croquet Club (AELTC) has today (Tuesday) announced that Richard Lewis will step down as chief executive following next year’s edition of the Wimbledon Championships.

In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday

Features

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.