All England Lawn Tennis Club (AELTC)

Latest Features

As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020

The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.

As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Australian free-to-air broadcaster Nine and its new subscription streaming service Stan Sport have secured three-year deals to broadcast the Wimbledon and French Open Grand Slam tennis tournaments from…

The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.

Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships. The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)

The All England Lawn Tennis & Croquet Club (AELTC) has announced it will allocate prize money for this year’s cancelled Wimbledon Championships having taken out an insurance policy that included pandemic c…

Features

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors.

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.