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Vodafone added to Wimbledon official supplier roster

Max Taylor, Vodafone consumer director, former player Laura Robson and Gus Henderson, commercial director of the AELTC (Photo: Vodafone & AELTC)

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).

Over the course of the agreement, Vodafone will use 5G mobile phone technology to enhance the Wimbledon experience for fans, and will include augmented reality, virtual reality, 360, haptic and Internet of things (IoT) technology in its activation.

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