Ajax
Adidas agrees multi-year extension to long-running Ajax deal
Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
High-profile CEO exits at Bayern and Ajax
Bayern Munich and Ajax Amsterdam have both announced the surprise exits of their chief executives following the end of the 2022-23 league seasons
Ajax upgrades Lavazza to official sponsor status
AFC Ajax Amsterdam has extended and expanded its sponsorship contract with coffee brand Lavazza, which has been an official supplier since 2017 and now becomes an official sponsor until the end of the…
Unibet sponsors Ajax as operators take advantage of new market regulations
Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
Ziggo expands Ajax sponsorship to include GigaNet back-of-shirt branding
Dutch telecom provider Ziggo has expanded its main sponsor agreement with Eredivisie club Ajax to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor
Ziggo activates option to extend Ajax shirt sponsorship
Dutch telco Ziggo has activated an option for a two-year extension as the main sponsor of Eredivisie football club Ajax
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Mercedes-Benz and Stern extend Ajax sponsorship
Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023.
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European football stocks are undervalued says Ajax and OL investor
The MAPFRE AM asset management fund thinks European football stocks are undervalued in comparison with US franchises. Equity portfolio manager Luis García Álvarez explains why the company is taking a bet on Ajax and Olympic Lyon
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Sportdigital Fussball adds Ajax TV to Dutch football offering
Sportdigital Fussball, the subscription broadcaster in German-speaking countries, has further enhanced its coverage of Dutch football by agreeing a deal to carry content from the in-house television channel…
Champions League run boosts Ajax’s financials
Dutch Eredivisie football club Ajax more than doubled its turnover for the 2018-19 season, figures fuelled by its run to the semi-finals of the Uefa Champions League
Nike assisted DeJong Barcelona move
Frenkie de Jong's €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.
Ajax looks to keep up with European rivals by opening New York office
Ajax's regional office in New York City represents the club's latest attempt to expand its brand internationally in order to grow the fanbase and gain new commercial deals
Ajax becomes latest European club to open office in New York City
Ajax has joined European rivals Bayern Munich, Barcelona and Paris St-Germain in opening an office in New York City to further its international reach