Frenkie de Jong’s €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.
ESPN reports that Nike had agreed to help subsidise de Jong’s Barcelona wages. PSG were thought to be the front-runners to sign de Jong prior to his agreeing to move to the LaLiga giants in February.
Nike became Barcelona’s kit supplier in 1998. Nike and Barcelona are currently in the middle of a deal that runs through 2028 and is worth approximately €105m per year for the LaLiga club, with additional incentives that could push that annual number to €160m. Nike is also the kit manufacturer for the Dutch National Team, of which de Jong is a key contributor.