Nike assisted DeJong Barcelona move

Frenkie de Jong’s €75m ($85m) move from Ajax to Barcelona this summer came with the assistance of outfitter Nike. De Jong, a Dutch midfielder, is also personally sponsored by Nike.

ESPN reports that Nike had agreed to help subsidise de Jong’s Barcelona wages. PSG were thought to be the front-runners to sign de Jong prior to his agreeing to move to the LaLiga giants in February.

Nike became Barcelona’s kit supplier in 1998.  Nike and Barcelona are currently in the middle of a deal that runs through 2028 and is worth approximately €105m per year for the LaLiga club, with additional incentives that could push that annual number to €160m. Nike is also the kit manufacturer for the Dutch National Team, of which de Jong is a key contributor.

Most recent

Budapest has turned the setback of its unsuccessful 2024 Olympics bid into an opportunity that is driving growth and change across the city.

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.