HomeNewsFinance & MoneyFootballNetherlands

Champions League run boosts Ajax’s financials

Lassina Traore, Frenkie de Jong and Donny van de Beek of Ajax celebrate with the trophy after winning the Eredivisie (by Dean Mouhtaropoulos/Getty Images)

Dutch Eredivisie football club Ajax more than doubled its turnover for the 2018-19 season, figures fuelled by its run to the semi-finals of the Uefa Champions League.

Ajax’s financial results for the year ending June 30, 2019, came after its most successful season on the pitch to date this century. Along with the Champions League campaign, the Amsterdam giant captured its 34th Eredivisie title and its 19th KNVB Beker triumph.

Net turnover rose year-on-year from €93m ($101.4m) to €199.5m, mainly due to income from the Champions League campaign. This allowed the club to record a profit after tax of €51.9m and an operating profit of €34.3m.

Football turnover increased compared to the 2017-18 financial year by €96.6m, from €34.4m to €131m. The Champions League again proved key to this, adding €15.3m to gate receipts. Revenue payments from European football’s governing body Uefa rose by €76.8m to €77.9m. Ajax also set a new average attendance record for domestic games at the Johan Cruyff Arena of 52,258.

Revenue from commercial partnerships and sponsorship deals increased by €4.4m to €34.3m. Turnover from television and internet revenue, amounting to €10.6m, fell by €800,000, however, despite an equivalent rise from European competition to €1.4m.

Ajax blamed this on a fall in revenue from national competitions of €1.6m to €8.2m, in particular citing lower television revenues for South African sister club Ajax Cape Town.