Saudi Arabia
Spring Media seeking out broadcasters for Riyadh’s World Combat Games
The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30
Mumtalakat takes on PIF’s McLaren stake
Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
PIF-backed Gulf International Bank named Al-Nassr sponsor
Gulf International Bank (GIB), the banking group in which Saudi Arabia’s Public Investment Fund holds a 97.2-per-cent shareholding, has been named a silver sponsor of Saudi Pro League side Al-Nassr.
PIF-owned Saudi real estate firm signs Al-Ittihad sponsorship
Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad.
Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Jeddah to host first event as E1 details inaugural calendar plans
E1 Series, the electric powerboat racing championship, has announced the venues for its inaugural season in 2024, with Jeddah in Saudi Arabia to host the first race
Cook swiftly departs Saudi Pro League for Birmingham City role
Former Manchester City chief executive Garry Cook is leaving his position as executive president and CEO of the Saudi Pro League (SPL) after less than six months in the post to take up a new role at English…
PGA Tour, DP World Tour and PIF agree bombshell commercial merger
The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Crown Prince opens door to private investors to grow Saudi Pro League pot
Crown Prince Muhammad bin Salman has outlined ambitious plans to quadruple the annual commercial revenues, and more than double the market value, of the Saudi Pro League (SPL) by permitting private investment…
Emanuel: Endeavor ‘considered $1bn investment’ in LIV Golf
Ari Emanuel, chief executive of Endeavor, has said the sports and entertainment group was willing to invest in LIV Golf before backing away at the behest of PGA Tour commissioner Jay Monahan
Proposed Newcastle-Saudi shirt sponsorship ‘meets Premier League’s fair value rules’
Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.
Rajasthan Royals set for Tiger Global investment, Neom link-up announced
Investment group Tiger Global is reportedly in talks to acquire a stake in the Rajasthan Royals, while the Indian Premier League cricket franchise has also announced a partnership with Saudi Arabian city…
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Saudi Arabia ‘in talks’ with IPL owners over new T20 league
Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country
Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Aston Martin adds Saudia sponsorship ahead of Saudi Arabia GP
The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Lega Serie A concludes fresh Saudi hosting deal for Supercoppa
Lega Serie A, organising body of the top division of Italian club football, has agreed a deal that will see four of the next six editions of the Supercoppa Italiana competition played in Saudi Arabia,…
Savvy claims record esports investment deal with VSPO tie-up
Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
HBA Media details broadcast reach for 2023 Saudi Cup
The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings