Proposed Newcastle-Saudi shirt sponsorship ‘meets Premier League’s fair value rules’

(Photo by Richard Callis/MB Media/Getty Images)
(Photo by Richard Callis/MB Media/Getty Images)
Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.

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