HomeNewsSponsorship & MarketingFootballUnited Kingdom

Proposed Newcastle-Saudi shirt sponsorship ‘meets Premier League’s fair value rules’

(Photo by Richard Callis/MB Media/Getty Images)

Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Media

Setanta Sports, the pay-television broadcaster, today (Thursday) announced its intention to terminate a domestic rights deal with the Ukrainian Premier League (UPL) one year into the three-season deal,…
Football
Media

Pay-television broadcaster Canal Plus recorded the highest English Premier League audience in France in more than 12 years for last week’s title showdown between Manchester City and Arsenal.
Football
Finance & Law

Chile's Asociación Nacional de Fútbol Profesional (ANFP) is the latest professional football league to be seeking outside investment for a stake in its media rights, it has been reported.
Football
Media

Online retail giant Amazon must sublicense rights to the first leg of the eagerly-anticipated Milan Derby in the Uefa Champions League semi-final, after it was ruled the match must be shown in Italy on…