North America
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Pac-12 strikes partnerships with Nextiva, Premier Pacific Bank
The Pac-12 collegiate athletic conference has unveiled partnerships with business communications company Nextiva and California-based commercial bank Pacific Premier Bank.
NBA extends betting data agreements with Sportradar, Genius Sports
The National Basketball Association has extended its official betting data agreements with Sportradar and Genius Sports Group in the United States
49ers to unveil world’s first full-field 8K video replay system at Levi’s Stadium
The National Football League's San Francisco 49ers will unveil the world’s first full-field 8K video replay system on November 5, when the team hosts the Green Bay Packers in a Thursday Night Football sh…
Major League Wrestling extends with US rights-holder beIN
Subscription broadcaster beIN Sports has renewed an agreement for US rights to the Major League Wrestling promotion
TicketIQ debuts new data-driven marketing platform
FanIQ looks to build out detailed fan profiles relying heavily on social media data
Red Wings extend, expand BetMGM partnership
The National Hockey League's Detroit Red Wings have extended and expanded their strategic partnership with online gaming company BetMGM
World Series TV ratings hit record low
Viewership for Dodgers-Rays matchup falls 30 per cent from a year ago
MLB rebukes Turner for participating in World Series celebration
League's position does not explain why player wasn't prevented from returning to field
Phillips promoted to expanded role at NBC Sports
NBC Sports Group has promoted senior executive Damon Phillips to the newly-created position of senior vice president of strategic initiatives and head of diversity and inclusion.
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
Qualtrics founder Smith to buy Jazz, Vivint Arena in $1.66bn deal
Ryan Smith, the co-founder of Utah-based data and analytics research firm Qualtrics, has entered into an agreement to purchase the National Basketball Association's Utah Jazz in deal worth a reported $1.66bn
BioSteel agrees to wide-ranging deal with Dallas Mavericks
Sports nutrition company BioSteel has struck a multiyear, wide-ranging sponsorship with the National Basketball Association's Dallas Mavericks
Drone Racing League, Genius Sports strike long-term data agreement
The Drone Racing League has struck a long-term agreement with specialist sports data and technology firm Genius Sports as a means to move into the sports betting landscape
FloSports converts US rights deal for Autumn Nations Cup
US-based sports streaming service FloSports has acquired rights for the upcoming Autumn Nations Cup, a new international rugby union tournament set up following the postponement of autumn Test tours
T-Mobile enters competitive US streaming landscape with TVision service
Global telco T-Mobile has entered the crowded and competitive United States streaming landscape with its revamped TVision service, which debuts on November 1
Whoop valued at $1.2bn after $100m Series E funding
Wearable technology provider Whoop has been valued at $1.2bn following a $100m Series E financing led by late stage venture capital firm and growth equity firm IVP